This week’s Juice?

Think Top Gun with a keyboard.

We’re mixing up our start up cocktail like everyone’s favourite fighter jet action star - fast, loud, and a little bit reckless.

Expect rogue missions, AI co-pilots, and a few G-force pivots along the way.

Buckle up. Mr. Juice is taking flight. ✈️🥤

Here’s what’s on the Juice Menu – spicy, signal-dense, and served daily:

Most founders build on lies - unspoken assumptions about the problem and the customer.

But you’re not like most founders.

You’re a member of the Business Juice crew, and you test your assumptions.

Get 2 prompts to cover your blind spots.

Building fast is easy. Building what people actually want? That’s the game.

This checklist helps you go from “what should I build?” to “hell yes, let’s ship it.”

✅ Build the MVP Define how to get your first 10 users

Your first customers know more than you do.

Ask the wrong questions? You’ll get false confidence.

Ask these 3 instead - and get the trust you need to build something that sticks.

Your first 10 customers won’t come from ads.

They come from you - DMs, emails, convos, cold outreach.

Here’s how to find, approach, and convert them without cringe or spam.

You don’t have a business until money changes hands.

The first $1 is more than validation - it’s momentum.

Here’s how to get it quickly, cleanly, and without feeling salesy.

Everyone lies when giving you feedback.

Everyone especially lies to founders (that’s you).

They want to be nice.

But they do more harm than good by saving you pain that ultimately kills you.

Your start up success hinges on truth, not compliments.

Your job is to get brutally honest about your assumptions, then test them.

Assumptions are healthy - what kills start-ups is not testing them.

You don't need a full launch to learn; you just need sharp questions and fast feedback.

🤑 Why:
When you break down the assumptions you’ll really get to know what’s true - about the user, the problem, and how they’ll find and buy your solution.

This clarity helps you focus your build, sharpen your pitch, and skip months of wasted effort. No more “I thought this would work” moments.

📝Process / Logic:
This isn’t about endless discovery calls. It’s about identifying two assumptions every founder is already making (whether they know it or not):

🎬Action Steps:

Run the two prompts below, save them into a doc and keep testing until you have un-deniable proof that you’re right (or wrong).

Your job isn’t to be right on day one – it’s to get closer to the truth, faster.

This isn’t just another “community”.
This is our inner circle. The cockpit. The first 300 on the inside.

Going live in July.
Spots are limited – not because of some fake scarcity funnel…
…but because we actually want to know every single person in the club.

It’s our paid membership.
For builders who want more signal, less noise.
And early access to tools that’ll make your lunch hour feel like launch hour.

📘 Playbooks That Actually Work
Not theory. Not filler.
Proven frameworks to find ideas, validate demand, and ship your MVP.

💬 Real Community, No Wannabes
A builder-only zone.
Share wins. Get feedback. Ask the dumb.
Move faster because you're not doing it alone.

🎥 Behind-the-Scenes Builds
Watch us build real businesses in real time – tech stack, validation, customer growth, the lot.
Steal what works. Skip what doesn’t.

We’re rolling out founder-first tools, like:

You’ll get them all. Free. Just for being early.

We’re rewarding early believers forever. Once your tier’s locked, it stays locked:

1-10 – $10p/m – Click to redeem

11-40 – $20p/m – Click to redeem

41-300 – You’ll see when it opens 👀

Club300 opens in July.
Founders who sign up now lock in their tier early.

Because the real MVP… is you.
And this is where the builds begin.

👉 [Join the Waitlist + Lock Your Spot]