Word up Juicers
The second you opened this email:
🧪 A new business idea entered the bloodstream.
💡 A solo founder sat up straighter.
⚡ The future twitched, just a little.
Welcome back to Business Juice - the only newsletter clinically proven to boost build energy, dissolve doubt, and cause spontaneous side hustles.
We’re not here to sell you the dream.
We’re here to hand you the tools and kickstart the damn engine.
Today’s hit?
A counterintuitive test that’ll keep you from building yet another idea that only your mum thinks is clever.
Plus: validation scripts, founder cheat codes, and a fresh AI prompt that does half the legwork for you.
This ain’t your average inbox clutter.
It’s execution fuel – served neat.
🧃 Let’s Juice!
🛡️ Inside the Lab: Welcome to Club300
This isn’t just another “community”.
This is our inner circle. The cockpit. The first 300 on the inside.
Going live in July.
Spots are limited – not because of some fake scarcity funnel…
…but because we actually want to know every single person in the club.
What is Club300?
It’s our paid membership.
For builders who want more signal, less noise.
And early access to tools that’ll make your lunch hour feel like launch hour.
Club300 (JuiceLabsMVP)
🧪 What You Get
📘 Playbooks That Actually Work
Not theory. Not filler.
Proven frameworks to find ideas, validate demand, and ship your MVP.
💬 Real Community, No Wannabes
A builder-only zone.
Share wins. Get feedback. Ask the dumb questions.
Move faster because you're not doing it alone.
🎥 Behind-the-Scenes Builds
Watch us build real businesses in real time – tech stack, validation, customer growth, the lot.
Steal what works. Skip what doesn’t.
🛠️ Bonus: You’ll Get All This Too (No Extra Cost)
We’re rolling out founder-first tools, like:
The Idea Bank (1,000+ start-up sparks with demand signals)
Rapid Validation Tool (get idea feedback instantly)
Founder Fitness Scorecard (align your energy with the right biz model)
You’ll get them all. Free. Just for being early.
💸 Pricing (Tiered & Capped)
We’re rewarding early believers forever. Once your tier’s locked, it stays locked:
1-10 – $10p/m – Click to redeem
11-40 – $20p/m – Click to redeem
41-300 – You’ll see when it opens 👀
Club300 opens in July.
Founders who sign up now lock in their tier early.
Because the real MVP… is you.
And this is where the builds begin.
🧠 BIG IDEA
Stop asking people if your business idea is good.
Because unless you're talking to a brutally honest ex or a toddler with no filter, people will lie to you - especially your mom.
Instead, The Mom Test teaches you how to ask questions so good, even your mom can’t fib through them.
Most people ask ‘Do you like my idea?’ which just straight up sucks. Anyone who wishes you well is going to be at least polite
A better question is ‘Would you buy this?’. Still not great, but better.
Purchases are the ultimate validation, but if you’re trying to figure out what to validate, the mom test is the place to start.
Shoutout to Rob Fitzpatrick for writing ‘The Mom Test’ which inspired todays newsletter.
💪 BENEFITS
Zero false positives: Avoid building something useless based on polite nods.
Clear signal: Discover what people actually do, not what they say they’ll do.
Less ego, more intel: You'll stop pitching and start listening.
Real validation: Uncover what people care about deeply enough to spend time or money on.
🛠 THE PROCESS
Here’s the 3-part Mom Test recipe:
Talk about their life, not your idea.
(Don’t ask, “Would you buy my app?” Ask, “How do you solve this problem today?”)Ask about specifics in the past, not hypotheticals about the future.
(“When’s the last time this happened?” > “Would you use this?”)Shut up and listen.
If you’re pitching, you’re losing.
✅ ACTION STEPS
Replace “Would you use this?” with “What have you tried so far?”
If someone says “that’s a great idea,” ignore it and dig deeper.
Ask “Why do you bother?” and “What happens if you don’t fix it?”
End every convo with: “Who else should I talk to?”
TL;DR: Stop fishing for compliments. Start digging for truth. Pitch later. For now, get curious about their reality – and leave your ego at the door.
Want the whole playbook? Use this book or, better yet, go test your next idea the right way.
And of course - we generated an Ai Prompt for you to use:
1) Run the prompt → here
2) Populate a (free) google form, survey monkey or similar
3) Put it in front of as many people as possible
4) Talk to the people who engage - in the words of Steve Blank; If their pupils dilate, you know you’re onto something.
🧃 That’s your Juice Shot for today.
Now close the tab, clear your head, and go validate something real.
If all you do is take one truth from this email and act on it,
you’re already ahead of 99% of builders still rearranging their Notion dashboards.
Remember:
You don’t need a co-founder. You need a workflow.
You don’t need more ideas. You need more execution.
You don’t need the perfect plan. You need momentum.
We’ll be back tomorrow.
Same inbox. Fewer excuses. Fresher Juice.
Sip wisely.
– Team Business Juice
🧃newsletter.trybusinessjuice.com/ | @trybizjuice
P.S. Got something weird, broken, or brilliant?
Send it to [email protected] – or forward this to a friend who needs less fluff and more fuel.
P.P.S. You’re still here? Awesome – fancy doing a poll? We’d be super grateful!!