Word Up Juicers -Β
Itβs Mr. Juice, your rogue operator slash jet-curious founder whisperer, helping you trade to-do lists for takeoff clearance.
This week, weβre not talking about passive income or pixel-perfect landers.
Weβre talking escape velocity.
Ideas with wings.
Tools youβll actually use.
A crew youβll want to build with.
If youβve ever looked at your electric SUV and thought,
βCool, but could it fly?β β this one's for you.
Letβs get into it. βοΈπ§
π‘ The signal
Hereβs some interesting links we shared inside the team
π Your Next Car? Try Wings Instead.
Luxury cars are status. Private jets are escape velocity.
This signal wonβt make you rich, but itβs worth remembering why.
Mr. Juice has a secret dream, and thatβs to fly jets rather than just design them. This one caught his eye when scrolling Youtube shorts. For the price of a top end electric family car, you can have yourself a light weight jet you can fly on a private license.
Check it out here:
π© Link
πΆ The Best Dogs Donβt Need You To Clean up After them
In the Juice Household weβve been looking at getting a K9 pooch for the mini-juices. Little dogs with all the certificates cost multiple thousands of dollars.
That seems nuts when you can get yourself a robo-dog from Unitree for similar money ($2700!), and it wonβt leave little presents all over your lawn for you!
Check it out:
π₯ Check it Out
Note: they also do a super cool humanoid robot for $16,000!! I can see a world where you buy one, task it to clean your house, mow your lawn and wash the car - all whilst you sleep. Better yet, you find x10 neighbours who want the same and are willing to pay you $200p/m for the same serviceβ¦ by the end of the year youβre profitable and will have the nicest lawn in all the land.
π Why Youβre Still Here (and Why We Love You)
Look, when you first signed up, you got a fat shot of Juice.
You got the vibe. The rebellion. The weird optimism wrapped in systems thinking.
And you stayed. Which means something.
This week, the Juice team grew again!
And when we zoomed out for a second, it hit us:
Weβre not just building a business.
Weβre building a crew.
A lab.
A slightly feral, beautifully misfit tribe.
So we did what any rogue operators do at this point:
We wrote it down.
Not for vanity. For clarity.
Because if weβre asking for space in your inbox (and possibly your brain), it better be for something you care about.
Hereβs a taste of what we believe and how we move.
Link to the full internal manifesto at the bottom π
These are the ingredients that make the Juice.
Beliefs About the World:
Technology and AI Are Leveling the Playing Field
The rise of accessible technology and AI tools means individuals can now do what once required entire teams or companies.
The Decline of Traditional Company Security
Lifetime job security is disappearing, and traditional career paths are becoming less reliable.
Individuals Are More Valuable Than Ever
People are realizing their own capacity to generate value independently, without waiting for permission from institutions.
Speed and Agility Beat Size
Small teams (or solo builders) can now innovate faster than large organizations by staying close to the customer and adapting quickly.
Foundational Beliefs:
Desire for Freedom and Autonomy
We believe individuals deeply value independence and the ability to make a meaningful impact.
Willingness to Invest
People are willing to spend their time and money to achieve freedom and autonomy
Key Challenges for Our Members:
Finding an Idea
Many aspiring entrepreneurs struggle to identify a viable business idea that aligns with their goals and interests.
Finding the Initial Audience
Members often need help finding and connecting with their first group of people who resonate with the idea.
Building the MVP
Early builders need simple, effective ways to bring an MVP to life quickly and with confidence.
Overcoming Founder Challenges
Common obstacles include low confidence, limited time, and a lack of resources or know-how.
Seriously, we want to help - let us know if you think we got this right by hitting reply.
πInside the Club
Weβve been banging on about Club300 for a while now.
Our paid membership. Our inner circle. The place where things get real.
Truth is, weβve been doing what scrappy startups do best:
Building in public.
Testing things that break.
Talking to subscribers (yes, we read your emails).
Tinkering until it clicks.
This week? It clicked.
We locked in whatβs working. Drew the lines. Tightened the bolts.
And now weβre ready to show you what Club300 really is.
Itβs capped at 300.
Not to fake scarcity - but because we actually want to know every single member.
Hereβs what it looks like π

Club300 (JuiceLabsMVP)
Become a Member and Unlock:
π In-Depth Playbooks Proven frameworks for finding ideas, validating demand, and getting your MVP in front of real users.
π¬ Exclusive Community Connect with builders like you. Share wins, get feedback, and move faster β together.
π₯ Live Builds & Walkthroughs Watch behind-the-scenes as we build in real time. Learn what works (and what doesnβt) without guessing.
Weβre also building products; Idea Bank, Rapid Idea Validation Tool and Founder Fitness Score Card - to name a few.
Members will get these as they roll out at no additional cost π«’
We want to reward early members for helping us achieve product-market-fit (i.e. telling us what sucks about our products and whatβs great). So weβre launching with a tiered pricing model:
Early Members lock in early supporter discounts for life.
1 - 10 - $10p/m - Click to redeem
11- 40 - $20p/m - Click to redeem
The paid membership will go live in early July - sign up now to lock in the Club300 pricing!
π Tool(s) of the Week
Nobodyβs got time for fluff pieces, even if this is your number 2 reading material - so this week we got nothing except β¦
We love hacking and building - what kind of Business Juicer doesnβt?
We just bought a domain name for all the really useful internal tools weβre building. This will be our MVP library - full of small useful tools you can actually use.
Things like:
Freedom Builder - The chrome extension that replaces home and keeps you focused on building
Focus Enhancement Homepage- The 30sec daily timer that helps 10x your focus by implementing scientifically backed (and incredibly simple) focus enhacing exercises
The Freedom Number - A simple calculator to help you figure out how much you actually need to leave your job
And many more.
We havenβt branded them, given them sexy names, weβre just hacking.
These tools wonβt set the world on fire - but theyβre built for builders just like you.
Weβll launch these inside the lab first (free of course!) and take feedback from members on how to make them better.
π Until Next Squeezeβ¦
Thatβs it for this weekβs pulp.
If you learned something, laughed once, or got a nudge to build β hit reply and say hey. Mr Juice reads everything (even in his war helmet).
Weβre not here to play the algorithm.
Weβre here to build.
Together. Loudly. And a little stupidly.
Stay juicy,
β Team Business Juice (all 3 of us)
π§newsletter.trybusinessjuice.com/ | @trybizjuice
P.S. Got something weird, broken, or brilliant?
Send it to [email protected] β or forward this to a friend who needs less fluff and more fuel.
P.p.s Youβre still here? Awesome - fancy doing a poll? Weβd be super grateful!!