Morning builders,

Right, it's Wednesday. You're three coffees deep and that side project is still sitting in your "someday" folder.

We get it. The internet's full of people telling you to "just start" without actually showing you how.

Business Juice cuts through the noise. We find the signal, test the ideas, and hand you the blueprints that actually work.

No guru speak. No complexity theatre. Just builders helping builders build.

Ready to turn your lunch break into your breakthrough?

Here’s what’s in today’s issue of Business Juice:

Most founders optimize for fewer clicks when they should optimize for remembered relationships.

We really dig Greg's take here.

Greg's spotting the real advantage while others obsess over clean interfaces.

Smart builders make users dependent through genuine utility, not pretty buttons.

Traditional UX treats every session like speed dating. You explain yourself again and hope it remembers your name.

AX systems learn your patterns instead.

While everyone builds "AI powered" tools, Greg's talking about products that actually get smarter with use.

🤝 Stop building tools people use, start building partners people trust.

Rule 1 forces product integrity. If you won't use what you're building, neither will customers.

Rule 2 eliminates toxic environments before they drain you.

Rule 3 is the multiplier most builders miss. Good people make hard problems enjoyable to solve. Energy compounds when you actually like your teammates.

Here's the catch: Following these rules means turning down opportunities that look brilliant on paper.

Munger built wealth by being selective about where he spent his decades, not his days.

🎯 Life's too short to work with people you don't actually enjoy.

Passion isn't some treasure you discover. It's what happens when you get properly good at something.

The builders who succeed don't wait for lightning strikes. They ship first, then see what energizes them.

Competence breeds confidence. Confidence breeds passion.

You can't know what excites you until you're deep enough to see the interesting problems.

Most people overthink their way out of starting because they want certainty about what they'll love.

But passion follows progress, not the other way around.

This is exactly why Club 300 members start with tiny builds first.

🔥 Start building. Passion catches up when you're not looking.

We just opened the gates to Club300 — our most no-fluff, builder-first move yet.

It’s a closed group of 300 early supporters who’ll help shape what Business Juice becomes — from experiments to equity. If you’re reading this, you’re early. If you’re in the club, you’re part of the build.

🛠️ Here’s what’s on the bench:

This isn’t some "early access" thing. It’s a co-build. You’ll get:

🎯 If you're in Club300 — you're not just watching. You're on the factory floor.

And if you're not in yet? There’s still time — but not much.
👀 businessjuice.beehiiv.com/upgrade

Wednesday means 4-Hour Hustle time, guys. (Inspired by the legend himself, Tim Ferriss - and his book, the 4Hour Work Week).

This is the sweet spot – maximum freedom, minimum babysitting.

Your cardio session for business building.

Not the heaviest lift, but the one that keeps running after you've left the gym.

Today we're diving into a Curated Beauty Box Service.

The goal? Build it once, let it run, move on to the next one.

Curated beauty boxes deliver sample-sized cosmetics, skincare, and beauty products monthly to subscribers who want to discover new brands without committing to full-size purchases. This model leverages the discovery element and surprise factor that drives 96% of consumers to make repeat purchases, while providing beauty brands with affordable customer acquisition channels.

Who: Beauty enthusiasts, primarily women aged 25-45 with disposable income of $50,000+ annually who are overwhelmed by endless beauty product choices and want affordable ways to try premium brands.

Problem: The beauty market is oversaturated with thousands of products, making it difficult and expensive for consumers to discover what works for their specific needs without wasting money on full-size products they might not like.

Your answer: Monthly curated beauty boxes with 4-6 sample products tailored to individual preferences, typically priced between $15-25 per month, creating an affordable luxury experience that simplifies product discovery.

Reality check: The subscription box market is valued at $37.5 billion in 2024, growing at 13.3% annually. Beauty boxes represent one of the largest segments with proven success stories like Birchbox and Ipsy. However, average monthly churn rates are 5-10%, and over 60% of subscription box startups fail within the first year.

The Reality: You can technically launch in 3-4 hours, but sustainable success requires 3-6 months of preparation. The beauty box market is oversaturated with 3,500+ competitors, making customer acquisition costs high ($10-50 per customer). Monthly churn rates average 5-10%, meaning you need constant new subscriber acquisition just to maintain revenue.

Most successful beauty boxes require $5,000-50,000 initial investment for inventory, packaging, website development, and marketing. Profit margins typically range 25-40%, but only after achieving scale of 1,000+ subscribers.

The first year is critical - focus on retention strategies, personalization, and building a strong brand community rather than just launching quickly.

The free version above gives you the basics. The Club300 version gives you the DEEPER DIVE. Ready to see what set-and-forget actually looks like? (it’s just $1 to find out).

Juice Labs

Want to be a founding member of business juice? Join today FREE for 7-days!

Join here

Learn to Communicate Better

If you want to start doing something bite-sized towards your lunchtime start up, consider learning copywriting. This will help you sell, persuade and advertise whatever you end up building. Effective communication is the mother skill of great entrepreneurs, check out CopyThat to learn more. Click Here.