Alright Juicers,
It's Tuesday lunchtime and you're staring at your sandwich wondering if today's the day you finally build something.
While your colleagues scroll LinkedIn for inspiration, Business Juice delivers execution.
Today we're tearing apart a satellite business most builders won't touch, plus the insights that separate builders from dreamers.
The best businesses start during lunch breaks, not in boardrooms.
Let's squeeze. 🧃
Here’s what’s in today’s issue of Business Juice:
Gen Z chose grain over Apple's algorithms
Peak responsibility meets peak opportunity
39 minutes that separate builders from eternal planners
Club300 (for just $100)
When your office is literally in the clouds
But first… mind hitting one of the buttons below to let us know what you reaaallly wanted to read about?
What’s stopping you from building those freedom muscles?
The Signal
Watched an interview with Casey Neistat today, who talked about how all the teenagers take selfies on point-and-shoot cameras instead of smartphones now.
iPhone photos have gotten too perfect. The automatic photo editing software has gotten so good that photos have been stripped
— #David Perell (#@david_perell)
1:23 AM • Jul 29, 2025
Gen Z are ditching iPhones for blurry point-and-shoot cameras.
Every iPhone photo looks identical now.
Apple smooths everything into vanilla perfection.
Meanwhile teenagers drop $200 on cameras that produce grain and weird colours.
They're literally paying extra for worse quality.
And they're right.
Your customers want the same thing.
Something real that doesn't feel focus-grouped to death.
📸 Stop optimising the soul out of your work.
I turned 40 a couple months ago, without much fanfare
Since then I’ve had a lingering sense of sadness, and I think I’ve finally put my finger on the source
My whole life, from my teens through my 20s and 30s, I felt like I was preparing for a future life I’d one day lead
That
— #Tiago Forte (#@fortelabs)
9:39 PM • Jul 28, 2025
Turning 40 hits different when you're a builder.
You're no longer preparing for your real life.
This is your real life.
Society expects peak performance whilst kids need everything and parents start declining.
Death shifts from theoretical to statistical reality.
40 isn't the end of possibility.
It's the beginning of focused power.
You finally have resources, reputation, and clarity about what matters.
🎯 Your constraints are your competitive advantage.
Join Club 300 if you're ready to build with that focused power.
The most comprehensive GUIDE to building a MicroSaasS on the INTERNET and it's completely FREE (how to build it, finding customers, AI x microsaas, picking the right startup idea etc)
— #GREG ISENBERG (#@gregisenberg)
7:17 PM • Jul 28, 2025
Greg just dropped a 39-minute MicroSaaS masterclass.
Completely free.
How to actually build the thing, not just brainstorm it.
Finding customers who'll actually pay.
AI integration that makes sense.
Most comprehensive guides are just lead magnets disguised as value.
This one covers the gap between I have an idea and I have paying customers.
📋 39 minutes that could save you 39 months of trial and error.
🔒 Exclusive Juice: Club300 is Open — And We’re Building With You
We just opened the gates to Club300 — our most no-fluff, builder-first move yet.
It’s a closed group of 300 early supporters who’ll help shape what Business Juice becomes — from experiments to equity. If you’re reading this, you’re early. If you’re in the club, you’re part of the build.
🛠️ Here’s what’s on the bench:
Idea Validation-as-a-Service → live now, testing every weird business idea we can throw at it
The Juice Lab → our private R&D garage for tested blueprints and live builds
Community-driven sprints → we’ll ship new tools, templates, and startups with Club300 before anyone else sees them
This isn’t some "early access" thing. It’s a co-build. You’ll get:
Direct say in what gets built
First looks at drops, decks, data
Invitations to build, invest, or clone the good stuff
🎯 If you're in Club300 — you're not just watching. You're on the factory floor.
And if you're not in yet? There’s still time — but not much.
👀 businessjuice.beehiiv.com/the-juice-labs
Hard Business
Higher-barrier. Higher-upside. Tougher problems, massive payoffs for founders who want to play on Expert Mode.
So guys, it’s Tuesday and today we’re doing a deep dive on a Hard Business.
This kind of approach isn’t a great starter business.
But when we’re working out our freedom muscles, it’s good to push ourselves and do some heavier sets and reps.
We're about to rip apart a potential lunchtime business to see if it's worth your next coffee break: On-Demand Satellite Imaging Analytics.
🧠 The Big Idea
Skip the 24-hour satellite lag that's killing time-sensitive decisions. Leverage proliferating low-Earth-orbit constellations to deliver near-real-time, AI-ready imagery feeds straight to farmers and defense analysts. Your crop stress alerts arrive in 10 minutes, not 10 hours. Your intel updates stream live, not days later. Speed wins.
CAGR comparison shows geospatial imagery analytics outpacing agriculture and defense segments
👥 Customers & Problem
Who: Row-crop growers (≥1,000 acres), ag-input firms & insurers, defense & intelligence units
The Problem: Farmers scout manually while diseases spread. Satellite data arrives 24+ hours late - useless when crops are dying. Defense analysts sit blind between recon requests and delivery. Current satellites play hide-and-seek with clouds.
Your Solution: API + mobile app pushing 10-minute NDVI & moisture alerts directly to spray equipment. Multi-sensor fusion (SAR+optical) streams to military dashboards in 15 minutes. Cloud cover? Not a problem when you've got radar backup.
💰 Revenue Potential
Starting out: Pilot 50,000 farm-acres at $3/acre/yr + 2 defense contracts at $120k each ≈ $390k
Scaling phase: 500,000 acres across 4 regions + 6 defense subscriptions with premiums for sub-hour alerts ≈ $3.8M
Mature operation: 5 million acres + 15 global defense agencies + enterprise licenses to insurers > $40M
Reality check: Imagery reseller margins are thin (20-30%). Defense contracts take 18-24 months to close. Launching satellites costs serious money. Start lean.
🛠 Bootstrap Game Plan
Pick a Niche - Choose one crop belt (e.g., Iowa corn) or a single intel use-case (border road monitoring)
API Mock-Up - Use free Sentinel-2 and open-source algorithms to demo stress-map JSON in 60 minutes
Landing Page + Waitlist - Highlight "10-minute crop alerts" or "15-minute asset change flags." Collect emails
Data Partnership Call - Secure volume discount from a commercial imagery provider this afternoon
First Pilot - Offer 30-day free trial to 3 large farms or a local National Guard unit; gather testimonials for social proof
The Reality: Satellite analytics is a rocket-ship market - geospatial imagery analytics is growing 32.1% CAGR, dwarfing agriculture (10.9%) and defense (11.4%). Yet speed and actionable insight, not pixels, win customers. Begin as an imagery-agnostic analytics layer, prove value quickly, then decide whether owning sensors is worth the orbital headache.
Sometimes the best view of your business opportunity comes from 400 miles up.
Want to build it?
What you just read? That's just the surface. The real juice is in becoming a Labs Taster.
Think step-by-step launch timeline, revenue model breakdowns, and the exact tech stack that makes this actually work. Stop dreaming. Start building.
🧃 Juice Complete
Alright Juicers, that's a wrap.
Reading this won't make you money. Building will.
While you're deciding whether that satellite idea is "worth it," someone else is already buying their first API access. While you're bookmarking Greg's guide, three people just launched their first MicroSaaS.
The gap between "good idea" and "good revenue" is execution.
Start building. Start ugly. Start today.
Club300 if you're serious about the shift from consumer to creator.
✌️ Keep squeezing,
Mr. Juice
P.S. Got something weird, broken, or brilliant?
Send it to [email protected] — or forward this to a friend who needs less fluff and more fuel.
P.p.s Here’s some awesome stuff you need to check out
Labs Taster
Want to be a founding member of Business Juice? Join Labs Taster for $1!
Learn to Communicate Better
If you want to start doing something bite-sized towards your lunchtime start up, consider learning copywriting. This will help you sell, persuade and advertise whatever you end up building. Effective communication is the mother skill of great entrepreneurs, check out CopyThat to learn more. Click Here.