Friday energy, Juicers - time to talk about work that doesn't feel like work.
Today's breakdown is an outdoor cultural adventure business.
Translation: you get paid to explore your city, discover hidden art, and watch people light up when they find something they've never noticed before.
Reality check: Most entrepreneurs trade their corporate cage for a different prison - email hell, client management nightmares, or businesses that feel like babysitting.
Meanwhile, the experience economy is exploding to $1.1 trillion globally, and 74% of travelers now choose destinations purely based on memorable experiences.
But here at Business Juice, we see businesses that actually spark joy while generating $225,000 in year one.
Stop building businesses that chain you to a laptop doing work you hate in different locations.
Start creating weekend adventures where every hunt feels like discovery and people literally thank you for the experience.
Augmented-Reality Mural Hunts transforms street art into interactive cultural treasure hunts that scale from $5,120 first-month side hustle to $2.26 million.
Watch families connect over something real.
Build this business where Monday mornings actually excite you…
Unlock:
Founder’s Tech Stack - All software you need to start, grow and launch your business, with over $25,000 of discounts ($149/every year on the open market)
AI Prompt Library - Thousands of Prompts to help you find, start and launch your business; growing Everyday ($197/year)
Daily Deep Dives - Really valid businesses, shared daily (only available at BusinessJuice)
Invisible art in your city could fund your escape.
So are the kids vaping in the parking lot three blocks away.
So are the young adults scrolling through Instagram instead of living in their own neighborhood.
So are the parents spending $150 on "family time" that nobody enjoys.
Your city has dozens of murals everyone walks past without seeing.
Augmented-Reality Mural Hunts turns those forgotten walls into interactive cultural experiences that give teenagers something better than substances to connect with - while generating $225,000 in your first year.
What if you could quit your job in 8 months by giving people experiences that actually matter?
What if doing that also reduced youth substance abuse by 68% in your community?
This isn't another app idea.
This is how someone with a smartphone, a weekend, and zero coding experience builds a business that scales to $2.26 million while making their community better.
Here's exactly how to do it.
🧠 The Big Idea
Kids are choosing vapes over real experiences.
Young adults are spiraling into addiction instead of discovering their neighborhoods.
Interactive cultural programs reduce substance abuse by 68% because they give people something real to connect with.
The math: $15 per person × 22 people × 3.5 weekend hunts = $1,155 weekly.
That's $5,120 monthly with your first small sponsor.
Cities have $50M+ tourism budgets desperate for youth engagement solutions.
They'll pay you $25K annually because you're delivering measurable behavioral health outcomes while driving foot traffic.
What everyone misses: Parents don't pay $15 for AR tech.
They pay because their teenager spent 90 minutes engaged with history instead of vaping.
Young adults pay because they finally felt connected to their community instead of their screen.
You're not selling treasure hunts-you're selling the experiences that actually save lives while building a business that frees yours.
👥 Customers & Problem
Who: Parents trapped between cultural guilt and boring museums. Team coordinators sick of escape rooms. Couples wanting authentic exploration. Money but zero patience for generic.
Problem: Family outings cost $150+ and bore everyone. Cultural tourism feels like homework. Apps are either expensive ($49+), basic, or pointless.
Your edge: Exclusive partnerships with cities and artists that lock out competition. The 74% of travelers choosing destinations by experience aren't comparing apps—they're choosing between you and nothing.
💰 Potential Revenue
First month realistic: $5,120 (3-4 weekly hunts, 22 people average, one $500 sponsor)
Year one with momentum: $225,000 (2 cities, first $25K partnership, consistent hunts)
Scaled with systems: $2,255,000 (25 cities, partnerships at $25K each, 15 brand deals at $50K, 50K annual participants)
Revenue growth from first month to year 3, scaling from $5,120 to $2.26M
Hidden goldmine: Corporate team building at $197 per team using existing routes. That's $2,955 per weekend running 3 sessions-companies expense it instantly.
🛠 Bootstrap Game Plan
Today: Walk your 12-mural route. Verify parking and safety.
Tomorrow: Email 3 artists: "Feature your work in AR, pay you 5% per ticket?"
Day 3: Get Unity AR Foundation ($15/month), watch tutorials.
Day 4: Email tourism board about 15-25% foot traffic increases. Request 20 minutes.
Day 5: Build 3-mural MVP. Test with critical friends.
Weekend: Run $12 beta for 15 people via Facebook groups. Film everything.
Next week: Show tourism board your footage. Ask for $15K pilot.
💸Getting Your First Dollar
"Turn your kids into history nerds while filming content nobody else can copy-90 minutes."
Uh oh... you need to be a paid subscriber to find out the full launch plan..
🚀 Want the Full Roadmap?
You've just seen the starter pack.
The full deep dive - complete with budget breakdowns, acquisition playbooks, and more "boring" ideas that print money - is happening inside:
The Juice Labs. (Available for LIFE, for just $100 once)
We just opened the gates to our closed group of 300 builders who get first access to everything we're cooking, from AI tools to equity opportunities. If you're tired of watching from the sidelines, this is your invitation to get on the factory floor.
🛠️ Here’s what’s on the bench:
AI Prompt Library → Laser-targeted AI prompt templates to launch, validate, and sell - for busy builders who need speed & clarity, not clutter.
Founder Fitness Scorecard → launching soon, 2-minute assessment to Measures mindset, time discipline, business viability, capital access, and execution readiness.
Business Juice Community → Access to peer builders with similar constraints (5–15 hours/week, lean goals)
$25k+ Software Credits → Get the tools that actually matter for builders: 6 months free Notion for your docs, $1k Airtable credits for your databases, $20k waived Stripe fees when you start processing payments, plus Miro, Typeform, Apollo and 500+ other deals that'll save you proper money while you build.
This isn’t some "early access" thing. It’s a co-build. You’ll get:
Direct say in what gets built
First looks at drops, decks, data
Invitations to build, invest, or clone the good stuff
And if you're not in yet? There’s still time - but not much.
Dash0 Scores $35M vs Datadog’s $65M Bill
The Juice: Dash0 raised $35 million Series A (Accel & Cherry Ventures) to launch Agent0, an AI SRE copilot that automates monitoring and incident triage as companies reel from Coinbase’s $65 million/year Datadog tab.
The Action: Build “Datadog for Dummies” - a Slack bot that turns Jaeger traces into plain-English alerts using simple rule engines. Price it at $29/month per microservice.
🔫 TODAY'S WEAPON: Kittl
Browser-based design platform combining AI generation with professional-grade editing tools.
Ship branded assets without hiring a creative team.
What you're probably doing: Dropping $500 per designer gig or begging Canva to handle vector exports it wasn't built for.
What you could be doing: Generating print-ready graphics with AI then customizing with text effects no drag-and-drop tool can replicate.
Time to switch: 15 minutes (you'll lose another 20 playing with the text warping)
Damage: $10/month annual (kills your $39 Adobe bill plus $29 mockup subscription)
The 3-Step Heist:
Prompt AI for 30 daily graphic variations - test concepts before committing to final designs.
Apply text transformations that actually curve and shade like pro typography work.
Generate mockups and export unlimited vectors with full commercial rights for 500K uses.
Why this is stupid good timing:
Smartboards just dropped for organizing entire design systems in scrollable workspaces-pitch decks and brand guidelines now live in one sharable link. Over a million creators already shipped 10 million designs while competitors charge per asset download.
The real reason I'm telling you:
Most founders hemorrhage budget across separate subscriptions-stock imagery, premium fonts, mockup tools, collaboration platforms. Kittl bundles Helvetica licensing, AI generation, background removal, and team workspaces into one login. Ditch the tool graveyard and actually ship.
⚡ Steal this edge → kittl.com
Your exclusive Juice Labs toolkit waiting inside.
Generate audit checklists that turn compliance chaos into clean opinions.
Finance teams use generic templates. Winners deploy SCOPE frameworks with risk-prioritized tasks.
The core problem: Standard checklists ignore your specific risks, systems, and constraints, creating last-minute scrambles.
Why it works: The prompt generates customized deliverables by demanding inputs about your revenue systems, compliance standards, team capacity, and historical issues. This forces tailored audit roadmaps instead of boilerplate lists.
The difference? Risk-weighted compliance with clear ownership, not generic templates. Our prompt library contains over 1,000 production-ready prompts specifically designed for engineering managers, product managers, systems engineers, and technical consultants who need expert-level technical outputs.
Went out drinking in New York with a friend from San Francisco last month. The bar was crowded and drinks were flowing when he said: “The people here are so nice and non-transactional, which is very different from SF.”
The difference, he thinks, is that New York is a
— #David Perell (#@david_perell)
9:50 PM • Oct 2, 2025
Best startup advice came from someone who's never heard of LinkedIn.
Single-industry networking = resume scanning with expensive drinks.
Talk to people who can't help your career. Watch your ideas improve.
Your next co-founder might be a chef. Best advisor? A bartender.
Multi-industry cities force you to be interesting. Nobody cares about titles.
🎯 Can't fake value when everyone's keeping different scorecards.
🧱 Street art doesn't need you - but communities desperate for real connection do.
Everyone assumes this is about mastering technology.
Wrong - building the slickest app won't matter here.
Recognize forgotten infrastructure surrounds you, and cities will fund its activation while teenagers get real alternatives.
Deliver what tourism boards can't: youth engagement metrics proving ROI.
Champions build outdoors-meeting muralists on Saturdays, filming family testimonials, not optimizing funnels in dark offices.
🏧 Keep walking past walls like they're ATMs,
Mr. Juice
P.S. Tired of just reading? Start building. There are still a few spots left in The Juice Labs.
How did this post land with you?
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