Good morning, Juicers.
🩺 Dr. Juice* Will See You Now
Patient Name: Founder with Big Dreams
Diagnosis: Acute TMT (Too Many Tabs)
Symptoms:
– Chronic tab overload
– Idea bloat
– Time dilation around low–ROI tasks
– A strange urge to ‘organize Notion’ instead of ship
🧠 Prescription from Dr. Juice:
Skip the productivity porn. Do one thing that gets your time back today. Here’s this week’s fix:
⚡️ TMJ Treatment Plan: Inbox Vacuum
Search unsubscribe in your inbox.
Nuke 5 newsletters you haven’t opened in weeks.
Done? You just removed 50+ future decisions and bought yourself a cleaner brain.
⚠️ LEGAL JUICE ALERT:
Dr. Juice is not a licensed medical professional, a holder of a PhD, or even someone who once Googled "how to become a doctor." Any references to Dr. Juice curing burnout, diagnosing entrepreneurial FOMO, or prescribing million-dollar ideas are entirely metaphorical. Please do not attempt to submit your insurance details or ask for a note to get out of work.
Business Juice is for informational and motivational purposes only. While it may cause side effects such as excitement, clarity, and sudden action-taking, it is not intended to treat, diagnose, or prevent any real medical conditions.
Drink responsibly. Build wisely. Stay juicy.
📅 This Week
At Business Juice HQ, we’re cooking with rocket fuel.
Here’s what’s on the Juice Menu – spicy, signal-dense, and served daily:
Yesterdays Banger:
🍽️ Home Move Standards Authority (Monday)
Sounds official, right? That’s the point. Mr. Juice just slipped inside one of the UK’s biggest industries... and surprise: there’s a $1 startup hiding in plain sight. Bureaucratic gold, bottled.
Here’s what we’re serving today:
🧬 Culture Cryptography (Today)
Everyone talks about “culture” like it’s some sacred startup fog. We’re cracking it open, breaking it down, and showing you how to code it into your business – no fluff, no TED talk energy.
Here’s what we’ve got coming later in the week:
⏰ All About Alarms (Wednesday)
The humble alarm app? Turns out it's used 2 billion times a day. And Apple just flung the doors open to devs. There’s a Lunchtime Launchpad-sized opportunity here – we’re building live.
🧠 ADHD Entrepreneurs (Thursday)
Focus is a superpower. But what if yours is glitchy? We’re diving deep into the mental health meta and building tools for founders with fast brains and fractured attention.
🧪 Brain Hacking (Friday)
Want to boost your odds of success? Us too. This week we’re unlocking a basic brain hack with major leverage – and yes, we’re turning it into a product in real-time.
🧠 The Story: Culture Cryptography
The moment you start a company – hell, the moment you even think about starting one – you’re laying invisible bricks.
❌ Not product.
❌ Not revenue.
❌ Not code.
✅ Culture.
It’s the hidden operating system behind everything. And if you don’t decide what it is, the defaults will.
Take a walk through business history:
Nike said, “Just Do It.”
JFK’s janitor said, “I’m helping put a man on the moon.”
Trump (for better or worse) said, “Make America Great Again.”
All slogans. Sure. But really, they were encryption keys – compressing big, gnarly beliefs into sharable, scalable DNA.
This isn’t just for billion-dollar companies with marketing departments and Super Bowl ad slots.
It’s for you. Right now. At your lunch break.
Even if you’re the only person building.
Especially if you’re the only person building.
Let’s decode why.
💡 The Big Idea
Your beliefs are the lens.
Your culture is the filter.
Your startup is the expression of both.
Imagine slipping on a pair of tinted glasses. Suddenly, the world changes hue. Same input. Different focus.
Now imagine your culture is those glasses – but for decisions.
Should you launch this feature?
Should you rewrite that landing page?
Should you say “no” to the money but “yes” to the mission?
When your culture’s clear, the answers are too.
It’s not about slogans. It’s about signals.
Spotify nailed it. Twice:
Culture Code Pt 1: Beliefs → Behaviors
Culture Code Pt 2: Models → Movement
Dan Pink also gave a great talk about Motivation – Watch it Here
They weren’t just writing HR docs.
They were writing the OS.
🔥 Why This Matters
When you’re a one–person army (read: you, at your desk, sandwich in one hand, startup dreams in the other), every choice is magnified.
You don’t have time for mission drift.
You need a filter to catch distractions before they chew up your afternoon.
Example? You’re building a startup to help new home movers. Do you:
Buy the domain?
Start a TikTok?
Map out v2 features?
No.
You test one thing:
“Will a letter sent via snail mail drive users to download an app?”
That’s a belief.
That’s your culture at work.
And until you’ve proven it, everything else is noise dressed as work.
✅ How to Implement This in 10 Mins
Find the pain. Name the person. Pick the megaphone.
What’s the one hair-on-fire problem you’re solving?
Not “better productivity” vague.
We’re talking: “I just missed my mortgage payment because my freelance clients ghosted me again.”
That kind of problem.What changes when you solve it?
Is it relief? Money? Confidence? A life upgrade?
Spell it out like you’re telling their best friend what just happened.Bonus juice: Who exactly is this for?
Not “early adopters” or “side hustlers.”
More like:
“It’s for Ravi, a 34-year-old accountant who watches YouTube videos about AI every night while quietly resenting his job.”Now: how do you reach Ravi?
What channel already owns his attention?
Reddit thread? TikTok rabbit hole? His favourite Substack?
Go there. Speak his language. Show up like a friend, not an ad.
Simple rule: If you can’t name the person and where they hang out, you’re not ready to launch.
👂 Inside the Lab: Welcome to Club300
This isn’t just another “community”.
This is our inner circle. The cockpit. The first 300 on the inside.
Going live in July.
Spots are limited – not because of some fake scarcity funnel…
…but because we actually want to know every single person in the club.
What is Club300?
It’s our paid membership.
For builders who want more signal, less noise.
And early access to tools that’ll make your lunch hour feel like launch hour.
Club300 (JuiceLabsMVP)
🧪 What You Get
📘 Playbooks That Actually Work
Not theory. Not filler.
Proven frameworks to find ideas, validate demand, and ship your MVP.
💬 Real Community, No Wannabes
A builder-only zone.
Share wins. Get feedback. Ask the dumb.
Move faster because you're not doing it alone.
🎥 Behind-the-Scenes Builds
Watch us build real businesses in real time – tech stack, validation, customer growth, the lot.
Steal what works. Skip what doesn’t.
🛠️ Bonus: You’ll Get All This Too (No Extra Cost)
We’re rolling out founder-first tools, like:
The Idea Bank (1,000+ startup sparks with demand signals)
Rapid Validation Tool (get idea feedback instantly)
Founder Fitness Scorecard (align your energy with the right biz model)
You’ll get them all. Free. Just for being early.
💸 Pricing (Tiered & Capped)
We’re rewarding early believers forever. Once your tier’s locked, it stays locked:
1-10 – $10p/m – Click to redeem
11-40 – $20p/m – Click to redeem
41-300 – You’ll see when it opens 👀
Club300 opens in July.
Founders who sign up now lock in their tier early.
Because the real MVP… is you.
And this is where the builds begin.
🧃 That’s your Juice Shot for today.
Your brain’s a high-performance machine. Don’t clog it with inbox gravel and tab soup.
Apply the fix. Buy back 15 minutes.
Then use that time to do something that moves the needle – even if it’s just taking a proper break.
Dr. Juice will follow up tomorrow.
Same time. Same inbox. Hopefully fewer tabs.
Until then:
Sip wisely.
– Team Business Juice (all 4 of us – that’s right, we’re growing!)
🧃newsletter.trybusinessjuice.com/ | @trybizjuice
P.S. Got something weird, broken, or brilliant?
Send it to [email protected] – or forward this to a friend who needs less fluff and more fuel.
P.P.S. You’re still here? Awesome – fancy doing a poll? We’d be super grateful!!