Good morning, Juicers.
If Carlsberg did Mondays…
They’d look a lot like this:
No meetings. No micromanagers. No “quick syncs” that drain your soul.
Just momentum. Clarity. Freedom. Delivered cold, straight to your inbox.
This is Business Juice – the only newsletter engineered to make Mondays not just bearable, but bloody brilliant.
Your boss has a plan for your week. So do we.
Ours involves deleting half your calendar, validating a startup idea by lunch, and maybe even buying back your damn freedom.
You’re holding the cheat code.
Sip wisely.
Let’s get it.
For our American friends that might not appreciate the Carlsberg reference, here’s a binge bank of infamous UK commercials for a mediocre lager:
📡What’s on this Week
This week at Business Juice HQ, we’re cooking with rocket fuel.
Here’s what’s on the Juice Menu – spicy, signal-dense, and served daily:
🍽️ Home Move Standards Authority (Today)
Sounds official, right? That’s the point. Mr. Juice just slipped inside one of the UK’s biggest industries... and surprise: there’s a $1 startup hiding in plain sight. Bureaucratic gold, bottled.
🧬 Culture Cryptography (Tuesday)
Everyone talks about “culture” like it’s some sacred startup fog. We’re cracking it open, breaking it down, and showing you how to code it into your business – without the TED talk energy.
⏰ All About Alarms (Wednesday)
The humble alarm app? Turns out it's used 2 billion times a day. And Apple just flung the doors open to devs. There’s a Lunchtime Launchpad-sized opportunity here - we’re building live.
🧠 ADHD Entrepreneurs (Thursday)
Focus is a superpower. But what if yours is glitchy? We’re diving deep into the mental health meta and building tools for founders with fast brains and fractured attention.
🧪 Brain Hacking (Friday)
Want to boost your odds of success? Us too. This week we’re unlocking a basic brain hack with major leverage – and yes, we’re turning it into a product in real-time.
What ar you most excited to read about?
🥇First:
Let’s make good on that promise and recap the best of the best on ditching those meetings.
TL;DR – How Tim Ferriss Ditches Meetings in The 4-Hour Workweek:
Tim Ferriss avoids meetings like the plague unless they are absolutely necessary and have a clear purpose. Here's how he does it:
Default to Asynchronous:
Most things can be handled faster and more clearly via email. He avoids real-time convos unless there's no other option.Gatekeeping:
He trains assistants (or himself) to ask:
“What’s the purpose of this meeting, and what’s the expected outcome?”
If that can be resolved in writing – no meeting.Batched Calls:
If calls are unavoidable, he schedules them back-to-back in a set window (e.g. Fridays 1–3pm). This prevents them from fragmenting his day.Short and Sharp:
Meetings are kept to 5–30 minutes max, and he sets an agenda upfront to avoid rambling.“Can you send me that in an email?”
This is his go-to line to dodge vague calendar invites and push people toward clarity.
💡 Ferriss mindset:
Meetings are a tax on your time. You only pay it if the ROI is obvious and high.
🏠 Home Move Standards Authority - The $20m Home Inspection Business you can start for...$1?
You move into a shiny new home.
Within weeks, the chaos begins: title deeds, EPCs, insurance switches, warranty snags, energy suppliers, and a drawer full of “important stuff” you’ll never find again.
Now imagine this:
A letter arrives. Brown envelope. Stamp-style logo. Looks official – like council mail.
Inside?
A “note from the HMSA” – Home Move Standards Authority – explaining how to manage it all in one free app.
It helps you:
Log your snag list
Store warranties
Organise utilities
Track insurance and deeds
Totally free for 12 weeks. Then £5/month.
That’s it.
Simple. Smart. Official-feeling.
Here’s where it gets juicy:
🔢 The Maths
100,000 letters sent → 17,701 app signups (17.7% conversion)
7,965 convert to paid → £358,425 in subs
£40 average affiliate revenue per user → £708,040
📬 Total Revenue = £1.06M
💸 Net Profit = £766K (after £300K on postage)
This is the kind of idea I love:
It hides in plain sight, leverages trust, and turns admin into a habit.
You’re not selling people a dream.
You’re sending them a solution at the exact moment they need it.
Best part?
Anyone can start this.
You don’t need a product or app to begin. You start with letters. You test demand. You track QR scans. You build backwards.
This is what the Lunch Break Launchpad is all about:
Validate ideas with simple, low-tech triggers
Only build when you know what converts
Automate operations with AI agents later
Where’d the numbers come from bucko?
In the UK about 200,000 homes are built each year, so we targeted about 50%.
A letter costs about £1 to send, and we’d send a few.
New home owners are ‘peak life time value’ - they’ve got a lot of expensive stuff to buy, and they want it!
So What’s Next?
Mr Juice has been asked to go to one of the UK’s biggest home builders and build this out - for them. I’m meeting with them in the next few weeks.
Inside of Club300 I’ll be sharing this build out, live, realtime and showing it off.
In the live build out I’ll breakdown all the numbers, open rates, click throughs, how to validate the MVP, big assumptions and much, much more.
Hit reply and let me know what questions you’ve got.
👂Inside the Club
Join Club300 to get the inside scoop - going Live in July.
Sign up now, it’s discounted right now but won’t be forever.
This is our paid membership. Our inner circle. The place where things get real.
It’s capped at 300.
Not to fake scarcity - but because we actually want to know every single member.
Here’s what it looks like 👇
Club300 (JuiceLabsMVP)
Become a Member and Unlock:
📘 In-Depth Playbooks Proven frameworks for finding ideas, validating demand, and getting your MVP in front of real users.
💬 Exclusive Community Connect with builders like you. Share wins, get feedback, and move faster – together.
🎥 Live Builds & Walkthroughs Watch behind-the-scenes as we build in real time. Learn what works (and what doesn’t) without guessing.
We’re also building products; Idea Bank, Rapid Idea Validation Tool and Founder Fitness Score Card - to name a few.
Members will get these as they roll out at no additional cost 🫢
We want to reward early members for helping us achieve product-market-fit (i.e. telling us what sucks about our products and what’s great). So we’re launching with a tiered pricing model:
Early Members lock in early supporter discounts for life.
1 - 10 - $10p/m - Click to redeem
11- 40 - $20p/m - Click to redeem
The paid membership will go live in early July - sign up now to lock in the Club300 pricing!
That’s your Monday Juice.
Sharp. Potent. Built to go down easy and hit hard.
Now it’s over to you:
✅ Skip the meeting
✅ Steal the startup
✅ Make this week yours
We’ll be back tomorrow - decoding startup culture like it’s source code.
Until then,
Stay rogue. Stay sharp.
And whatever you do...
Sip wisely.
– Team Business Juice (all 4 of us - that’s right, we’re growing!)
🧃newsletter.trybusinessjuice.com/ | @trybizjuice
P.S. Got something weird, broken, or brilliant?
Send it to [email protected] – or forward this to a friend who needs less fluff and more fuel.
P.p.s You’re still here? Awesome - fancy doing a poll? We’d be super grateful!!