Word up, Juicers!
This week, Mr. Juice is caffeinated on clarity.
Forget 4-hour workweeks and yet another ChatGPT hack thread - this is about something real: your ability to focus.
Not just build-a-business focus.
Life-upgrade focus. Relationship-deepening, legacy-leaving, finally finish the damn thing focus.
But here’s the twist:
Most people think they lack focus.
Truth is - they're just trying to race a Ferrari with bicycle brakes.
And this week, we’re pulling into the workshop. Swapping out the brakes. Refueling with the good stuff. And giving you a protocol stack designed to unlock an extra 250 hours a year of deep, founder-level flow.
You don’t need more willpower. You need better wiring. Let’s do it.
Mr. Juice has been diving deep into personal improvement.
That improvement is: Focus and Concentration
📖 Imagine Your Sat at Your Desk, Fresh Coffee in Hand:
Three tabs open.
Slack pinging.
Your dog looks like he wants to start a podcast.
You sit down to work and two hours disappear. Not into flow—into friction. You try to focus, but your brain keeps flipping the channel.
Sound familiar?
You’re not broken. You’re operating a Ferrari brain with bicycle brakes.
Let me repeat that, because it is important.
You are not broken.
Focus isn’t one thing. It’s three neurochemicals:
1) Epinephrine (gets you alert),
2) Acetylcholine (aims your attention),
3) and dopamine (keeps you locked in).
If you’ve got ADHD (or founder brain, or just 2025 attention span), you need better brakes. And better fuel.
💡Big Idea: You can train focus like a muscle, even if you’re neurodivergent.
Dr. Huberman's key protocols:
Sunlight before screenlight
90-minute focus blocks (your brain is built for them)
13-minute meditation protocol (from Dr. Wendy Suzuki's NYU lab)
40Hz binaural beats (proven to increase acetylcholine + dopamine)
Movement before cognition (exercise primes your focus circuitry)
👨🏻🏫 Productivity Math:
If you can increase your deep focus by just 1 hour/day, that’s +250 focused hours/year.
1 hour a day is about 1% of your awake time each week.
That's nearly a 10% advantage ... minimum.
Even at a modest $50/hour ROI, that’s $12,500 in unlocked value.
More likely? Those hours compound. Clarity begets output. Output begets momentum. Momentum makes you unstoppable.
☑️ Action Steps:
Start tomorrow outside. Get 5–10 mins of natural light first thing.
Pick your Focus Window. Block 90 mins. No phone. No tabs.
Pre-load your brain. 5 mins of 40Hz binaural beats before work.
Move before you work. 20 mins of walking, jogging, jumping jacks - whatever.
Meditate after lunch. 13-minute focused attention session. No fluff, just science.
And remember: your brain isn’t broken. It’s just bored of bullshit.
You don’t need more willpower. You need better protocols.
Let’s build them.
Source: Huberman Lab Podcast - listen here
👂 Inside the Lab: Welcome to Club300
This isn’t just another “community”.
This is our inner circle. The cockpit. The first 300 on the inside.
Going live in July.
Spots are limited – not because of some fake scarcity funnel…
…but because we actually want to know every single person in the club.
What is Club300?
It’s our paid membership.
For builders who want more signal, less noise.
And early access to tools that’ll make your lunch hour feel like launch hour.
Club300 (JuiceLabsMVP)
🧪 What You Get
📘 Playbooks That Actually Work
Not theory. Not filler.
Proven frameworks to find ideas, validate demand, and ship your MVP.
💬 Real Community, No Wannabes
A builder-only zone.
Share wins. Get feedback. Ask the dumb.
Move faster because you're not doing it alone.
🎥 Behind-the-Scenes Builds
Watch us build real businesses in real time – tech stack, validation, customer growth, the lot.
Steal what works. Skip what doesn’t.
🛠️ Bonus: You’ll Get All This Too (No Extra Cost)
We’re rolling out founder-first tools, like:
The Idea Bank (1,000+ startup sparks with demand signals)
Rapid Validation Tool (get idea feedback instantly)
Founder Fitness Scorecard (align your energy with the right biz model)
You’ll get them all. Free. Just for being early.
💸 Pricing (Tiered & Capped)
We’re rewarding early believers forever. Once your tier’s locked, it stays locked:
1-10 – $10p/m – Click to redeem
11-40 – $20p/m – Click to redeem
41-300 – You’ll see when it opens 👀
Club300 opens in July.
Founders who sign up now lock in their tier early.
Because the real MVP… is you.
And this is where the builds begin.
Building your freedom is more simple than you think.
It’s you, making small changes, everyday, for a long period of time.
You’ve got this.
Stay Juicey.
– Team Business Juice (all 4 of us – that’s right, we’re growing!)
🧃newsletter.trybusinessjuice.com/ | @trybizjuice
P.S. Got something weird, broken, or brilliant?
Send it to [email protected] – or forward this to a friend who needs less fluff and more fuel.
P.P.S. You’re still here? Awesome – fancy doing a poll? We’d be super grateful!!